MARTHA WILLIAMSON & GREY MATTER – A MATCH MADE IN HEAVEN.

There isn’t much that Martha Williamson hasn’t done in the world of entertainment. She is a writer, producer, director, inspirational speaker and cultural creator who may be best known for the TV Show “Touched by an Angel”.

For a digital marketing agency like Grey Matter, working with a celebrity icon like Martha is a dream come true!

STEP 1: BUILD A GREAT WEBSITE.

When you’ve done as much cool stuff as Martha Williamson has, you need to showcase it in a website that fires on all cylinders. That’s what we created for Martha.

Fans come to her site to learn about new projects, watch videos, and to experience the kind of daily inspiration from a perspective that is truly Martha’s.

The site acts as a focal point for all that Martha has to offer and it evolves as she expands into new creative realms.

STEP 2: BUILD A PERPETUAL PROMOTION MACHINE.

Martha gained a world-wide audience through her acclaimed show “Touched by an Angel”. Fans love this inspirational show with a passion that is hard to overstate.

As expected, the clamor for a new show from fans was intense and Martha responded with “Signed, Sealed, Delivered” and an instant classic was created. Our job was to make sure that Martha’s old fans, as well as new ones, knew where and when to watch. As expected, the response to “Signed, Sealed, Delivered” was huge!

STEP 3: KEEP IT PERSONAL.

Like they say, keep your friends close and those
you love even closer. That’s what Martha did
with all of the wonderfully talented people she
worked with over the years and those
collaborations are legendary.

For marketers like us it is a dream come true.
When we have the honor to devote our digital
creative energies to projects like these it is an
honor and a pleasure.

STEP 5: MAINTAIN THE DIALOG WITH FANS.

A big part of our job for Martha is to create a
communication stream that keeps her audience
updated and engaged.

This e-mail introduces a new episode
of her hit show “Signed, Sealed, Delivered.

This dialog between Martha and her fans
bridges the digital divide to bring her
social fans back to television.