Privacy Policy

Grey Matter Direct Inc.

Effective Date: June 25, 2026

Grey Matter Direct Inc. (“we,” “us,” or “our”) is a digital marketing agency serving businesses in the South Jersey and Philadelphia region. We operate the website at greymatterdirect.com (the “Site”). This Privacy Policy explains how we collect, use, share, and protect information when you visit our Site or contact us through it.

By using our Site, you agree to the practices described in this policy. This policy applies to visitors from all U.S. states and internationally.

1. Information We Collect

1.1 Information You Provide

The primary way we collect personal information is when you contact us directly through our website contact form. When you do so, we may collect:

• Email address
• The content of your message
• Any additional information you choose to include in your submission

We do not require you to provide your name, phone number, or any other information beyond what you voluntarily include in your message. We do not collect payment information, health information, or Social Security numbers through our Site.

1.2 Information Collected Automatically

When you visit our Site, certain technical information is collected automatically through cookies and tracking technologies, including:

• Internet Protocol (IP) address
• Browser type and version
• Pages visited and time spent on those pages
• Referring website or search terms
• Device type and operating system

This information is collected through Google Tag Manager and Google Analytics. Please see our Cookie Policy for more information about how these technologies work and how to manage your preferences.

2. How We Use Your Information

We use the information we collect for the following purposes:

• To respond to your inquiry or message
• To communicate with you about our services
• To analyze how our Site is used and improve its performance
• To comply with applicable legal obligations
• To protect the security and integrity of our Site and business

3. How We Share Your Information

We do not sell your personal information. We may share information in the following limited circumstances:

3.1 Google Analytics and Google Tag Manager

We use Google Analytics via Google Tag Manager to understand how visitors interact with our Site. This involves transmitting certain technical data — including IP addresses and browsing behavior — to Google’s servers. You may opt out through our cookie consent banner or by using the Google Analytics Opt-Out Browser Add-on at tools.google.com/dlpage/gaoptout.

3.2 YouTube

Our Site may contain embedded YouTube videos. When you interact with an embedded video, YouTube (a Google/Alphabet service) may collect data including your IP address and viewing behavior. This is subject to Google’s Privacy Policy. We use privacy-enhanced embedding where possible to limit data collection prior to video playback.

3.3 Service Delivery

If you become a client of Grey Matter Direct, information you provide may be used in connection with delivering marketing services on your behalf. This may involve sharing relevant information with platforms, tools, or subcontractors used in the course of that engagement, subject to appropriate confidentiality obligations.

3.4 Legal Requirements

We may disclose information if required by law, court order, or governmental authority, or if we believe in good faith that such disclosure is necessary to protect our rights or the safety of others.

4. Data Retention

We retain contact form submissions and related correspondence for as long as necessary to respond to your inquiry and maintain our business records. If you would like us to delete your information, please contact us using the information in Section 8.

5. Cookies and Tracking Technologies

Our Site uses cookies and similar tracking technologies. We obtain your consent before placing non-essential cookies on your device. For detailed information about the cookies we use and how to manage your preferences, please see our Cookie Policy.

6. Your Privacy Rights

6.1 California Residents (CCPA/CPRA)

If you are a California resident, you have the following rights:

• Right to Know what personal information we have collected, the sources, purposes, and third parties with whom it is shared
• Right to Delete personal information we have collected from you, subject to certain exceptions
• Right to Correct inaccurate personal information
• Right to Opt Out of the sale or sharing of personal information — we do not sell or share personal information for advertising purposes
• Right to Non-Discrimination for exercising your privacy rights

To exercise your California rights, contact us using the information in Section 8. We will respond within 45 days.

6.2 Residents of Other States

Residents of Colorado, Virginia, Connecticut, Texas, Florida, and other states with applicable privacy laws have similar rights to access, delete, correct, or opt out of certain uses of their personal information. Contact us using the information in Section 8 to exercise these rights.

7. Children’s Privacy

Our Site is directed at business professionals and is not intended for use by children under 13. We do not knowingly collect personal information from children. If you believe we have inadvertently received information from a child under 13, please contact us immediately.

8. Contact Us

For questions about this Privacy Policy or to exercise your privacy rights, please contact:

Edward (Ned) Barrett

Grey Matter Direct Inc.

11 Broadacre Drive, Mt. Laurel, NJ 08054

Email: ned@greymatterdirect.com

Phone: 856-222-0725

9. Updates to This Policy

We may update this Privacy Policy from time to time. We will post the updated policy on our Site with a revised effective date. We encourage you to review this policy periodically.