INSURANCE MARKETING IN THE DIGITAL ERA
Selling insurance is a hyper-competitive proposition. In fact, it is one of the most hotly contested spaces in digital marketing. However, when Guarantee Trust Life insurance asked us to help restart their Great Start juvenile life insurance business, we knew this was a job for us.
The first step was to build a new website. For anyone who is not familiar with insurance marketing, this is not as simple as it seems. This is a highly regulated industry and creating a site takes great care. We’re really proud of this one!
E-MAIL – A KEY INGREDIENT
Buying life insurance is not an easy decision. It needs to be considered and researched very carefully before most consumers will purchase it. That is why e-mail followup is so important to businesses like Great Start.
We have created a series of e-mail autoresponders that are sent to Great Start prospects on a regular basis that address a series of questions and concerns that most consumers have about life policies. These e-mails are crucial in sealing the deal and are an indispensable part of the Great Start marketing program.
ARE MOMMY BLOGGERS STILL A “THING”
While its true that the role of Mommy Bloggers has been dramatically lessened with the rise of YouTube and Instagram influencers. Nevertheless, we like to work with them to increase the web content for certain clients.
For GTL, we work with Mommy Bloggers to create additional content and also to become backlinks that enhance our SEO work.
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