LIFE SCIENCES – THE WOLTERS KLUWER WAY

Wolters Kluwer is one of the world’s largest and most important provider of life sciences and medical products and publications. Grey Matter is proud to be able to work with such a fine company on products that matter.

e-mail marketing is one area where we have done extensive work for the Wolters Kluwer Team. In this example of an e-mail for their Anatomical Chart Company division, we focus on a Glaucoma chart. Next time you are in your doctor’s office, look at the wall. It is a fair bet that you will see a poster or infographic from the ACC.

BLOGS FOR THE LIFE SCIENCES PROS

Another area of exploration for the Anatomical Chart Company is with their blog. Wolters Kluwer owns the incredibly important domain “anatomical.com” and we have worked on a new blog/portal for all of the deep content that Wolters Kluwer owns in this space.

SKELETONS AREN’T JUST FOR HALLOWEEN

Scary as they may seem, skeletons are a key ingredient to the success of the Anatomical Chart Company. They are known for their highly realistic skeleton models that are used in a variety of clinical and educational environments.

This is a page from one of the online catalogs we built for ACC.

THE DETAILS ARE IN THE DATA

Amazon is an indispensable sales channel for many companies and Wolters Kluwer is no exception. As one of the world’s largest publishers it receives a huge amount of transactional data from Amazon. The trick is how to manage all of the data and report on it to management.

Grey Matter’s solution was to create a dedicated analytical tool for Wolters Kluwer that organizes their daily Amazon data exports and allows them to be queried down to the author and title.