Cookie Policy
Grey Matter Direct Inc.
Effective Date: June 25, 2026
This Cookie Policy explains how Grey Matter Direct Inc. (“we,” “us,” or “our”) uses cookies and similar tracking technologies on our website at greymatterdirect.com. Please read this policy alongside our Privacy Policy.
1. What Are Cookies?
Cookies are small text files placed on your device when you visit a website. They help websites function properly, remember your preferences, and provide information to site operators about how the site is being used. Similar technologies include web beacons, pixels, and local storage objects.
2. How We Obtain Your Consent
When you first visit our Site, you will be presented with a cookie consent banner. Non-essential cookies are not activated until you provide your consent. You may accept all cookies, decline non-essential cookies, or customize your preferences by category. You may change your preferences at any time through the cookie settings link in our Site footer.
3. Categories of Cookies We Use
3.1 Strictly Necessary Cookies
These cookies are essential for the Site to function and cannot be disabled. They do not require your consent. They include cookies that remember your cookie consent preferences and enable basic navigation.
3.2 Analytics / Statistics Cookies
These cookies help us understand how visitors interact with our Site. We use them only with your consent.
Google Analytics (via Google Tag Manager)
- Provider: Google LLC (Alphabet Inc.)
- Purpose: To analyze website traffic, understand visitor behavior, and improve Site performance
- Data collected: IP address, pages visited, time on site, browser type, device type, referring source
- Data transmission: Information is transmitted to Google’s servers which may be located outside your country
- Retention: Up to 26 months
- Opt out: Through our consent banner or via tools.google.com/dlpage/gaoptout
3.3 Functional Cookies — YouTube
Our Site may include embedded YouTube videos. If you choose to play an embedded video, YouTube (a Google/Alphabet service) may place cookies on your device to track video interaction and viewing preferences. These cookies are only activated when you interact with the video player.
YouTube
- Provider: Google LLC (Alphabet Inc.)
- Purpose: To enable video playback and track video interaction
- Data collected: IP address, viewing behavior, device information
- Data transmission: Transmitted to Google’s servers
- Opt out: Through our consent banner or via Google’s privacy settings at myaccount.google.com/data-and-privacy
4. Cookies We Do Not Use
We do not currently use:
- Facebook/Meta Pixel or any social media tracking pixels
- Google Ads or remarketing cookies
- Session recording or heatmap tools
- Live chat tracking cookies
- Any advertising or behavioral targeting cookies
5. Managing Your Cookie Preferences
5.1 Through Our Consent Banner
Accept, decline, or customize cookie categories through the banner on your first visit, or at any time through the cookie settings link in our Site footer.
5.2 Through Your Browser
Most browsers allow you to control cookies through their settings. Note that disabling certain cookies may affect Site functionality.
5.3 Global Privacy Control (GPC)
Our Site recognizes and honors Global Privacy Control (GPC) signals. If your browser sends a GPC signal, we will treat it as a valid opt-out and will not activate non-essential cookies during your visit.
5.4 Google Analytics Opt-Out
Install the Google Analytics Opt-Out Browser Add-on at tools.google.com/dlpage/gaoptout to prevent Google Analytics from collecting your data across all websites.
6. Updates to This Cookie Policy
We may update this Cookie Policy as our practices change or as required by law. We will post the updated policy with a revised effective date.
7. Contact Us
For questions about our use of cookies:
Edward (Ned) Barrett
Grey Matter Direct Inc.
11 Broadacre Drive, Mt. Laurel, NJ 08054
Email: ned@greymatterdirect.com
Phone: 856-222-0725