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Grey Matter Direct is beginning to work with executive recruiters and our first client in this space is Questpro Insurance Recruiters. Located in Dallas, TX, Questpro specializes in recruiting in the insurance and risk management industries. Questpro has become one of the nation’s premier recruiting agencies and is branching into sectors beyond the insurance industry to include recruiting for legal and medical professionals. As you can imagine, we were very excited when they asked us to be their digital marketing agency.
The Questpro website is easy to navigate and is a real workhorse when it comes to connecting insurance professionals with the companies that need their services.
Although we didn’t create their website, we did make important changes and additions.
Since Questpro works with many different constituencies within insurance and risk management firms, it is important to create custom content for each of them.
Job-specific home page sliders like the one at right can easily be repurposed for social media posting.
Much of our work involves content creation and (SEO) Search Engine Optimization. We write blog posts that are not only compelling reads for the Questpro audience, but that are optimized for search engines.
Search engine optimized content is a very important signal to Google and the other search engines in getting your site on page one of search when someone types in a phrase that is important to your business. Grey Matter Direct’s SEO experts and content writers have driven significant new traffic to the Questpro site through our Search Engine Optimization efforts.
Creating promotional emails for Questpro is another important job of the Grey Matter Direct creative team.
This particular email was a lot of fun to work on. Questpro created a very funny and professional mocumentary video in the style of “The Office”. It turns out that the staff has a lot of talent, and the video is great.
To promote the video, we created this movie premier-stye e-mail. It generated a very strong click rate, and the video was a hit!
The Grey Matter creative team also creates booth materials for Questpro’s industry shows.
This was the final version out of the 20 tradeshow booth mockups that our designers presented to Questpro.
If you would like to learn more about executive recruiting marketing by Grey Matter Direct or marketing for any of the other industry verticals we specialize in, contact us today.
