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At the core of every successful behavioral health provider is a great website.
A website is the pivot point for a company’s outreach and in many ways is more important than their social media presence.
Bringing prospects and clients to your website allows them to experience the full range of offerings and to engage with them in more meaningful ways.
Email Marketing is another important aspect of digital marketing for behavioral health and addiction treatment centers like New Life Medical Addiction Services.
Email marketing allows them to reach consumers and healthcare decision makers directly and to showcase their various treatment modalities. Email marketing also allows New Life to continue to have sticky conversations with people, even when they are not ready to engage with their services.
Another major advantage that email marketing provides to marketers is in determining a prospect’s interests. Whenever an email recipient clicks on a link in an email, they tell us that they are interested in that topic. During the course of many email campaigns, we are able to build a profile of what an email recipient is interested in. Then, we are able to send them increasingly targeted messages based on those interests.
Email marketing is also very helpful in reaching people when they are most receptive to your message. We like sending emails in the mid afternoons on workdays because we find that they produce the most clicks and conversions. The current wisdom is that it is the afternoon that most people have done the bulk of their work and have cleaned out the junk from their email inboxes. Then, when a new email arrives, they are more likely to open and read it.
Email marketing has produced strong results for Grey Matter Direct’s clients in New Jersey and Philadelphia and we can bring those same results to your behavioral healthcare entity.
Videos are another indispensable marketing tool for addiction treatment centers like New Life.
Videos of their facility allow patients and their families to get a sense of what they will experience when they come for treatment. New Life’s state-of-the-art medical facilities are comfortable and beautiful and show well on video.
Video is also helpful in communicating the values of a health care organization. Dr. Joe Savon, New Life’s Co-Founder and Medical Director takes a very personal approach to addiction treatment and is a main draw for patients.
We create videos of Dr. Joe explaining how he treats people with substance use disorder at his Marlton, New Jersey facility and these have also given many patients the confidence to select New Life for their outpatient addiction treatment.
Memes and other social media marketing creative pieces are a great addition to the videos and photo content that clients like Riley Cote create for his Cote Culture brand.
As New Jersey and Philadelphia’s leading social media marketing agency, Grey Matter Direct’s creative team creates a wide range of social media assets.
Google ads are an essential element in marketing behavioral health services and as the leading Google Ads marketing agency in the Philadelphia metro, we have produces outstanding results for our clients.
When it comes to addiction treatment centers like New Life, we need to get Legit Script certification in place. This paid vetting process is a requirement for anyone marketing services for opioid treatment on through Google or Facebook to get. Otherwise, they will not be able to advertise.
Beyond Legit Script, it takes skill to rise above the competition when it comes to behavioral health marketing. Grey Matter Direct is the Google ads marketing agency that will put your company above the competition.
Billboards can be another important marketing vehicle for behavioral healthcare entities. We work with billboards brokers to identify high-traffic locations for our client’s billboards. Often, we are able to find remnant billboard space that drives media impressions at a low cost.
Billboards can expose huge numbers of consumers to your company’s offerings and can drive considerable demand.
Grey Matter Direct also specializes in making connections between its clients and others in its network to advance their initiatives.
For instance, we were able to introduce New Life to New Jersey Senator Andy Kim. Andy Kim is a representative who cares deeply about what is going on in his district and, after our introduction, he has met with Dr. Joe Savon and the New Life team on multiple occasions.
If you are interested in expanding or improving the marketing for your behavioral health entity or addiction treatment center, contact us today.
