THE FIRST RULE OF VELCRO® BRAND? NEVER SAY YOU WILL “VELCRO” SOMETHING!
THE FIRST RULE OF VELCRO® BRAND? NEVER SAY YOU WILL “VELCRO” SOMETHING!
VELCRO® Brand is not a verb, a noun, or a stand-alone word. Products using VELCRO® Brand hook a loop are indispensable and loved and trusted around the world.
What do you do if you've got an award winning candy?
VELCRO® Brand products are well-loved around the world, adhering and fastening everything from roof panels to diapers, and known for their familiar and reassuring fastening sound. Hook and loop is part of our everyday language and indispensable to our daily lives. It’s omnipresent and is re-invented for new uses on a daily basis.
What has now become an integral part of popular culture, fashion and common home goods was once invented on serendipity, inspired by a routine hike in the woods. In 1941, Swiss engineer and inventor George de Mestral was intrigued by the burdock burrs that kept sticking to his dog’s fur as they passed by the unique plants.
For candy marketing, activate social media influencers!
When we told Grey Matter’s social media friends that Flix wanted them to promote their candy the excitement was evident. Flix has so many hot candies that they knew immediately they could produce a lot of fun content that would engage their audiences and extend the visibility of Flix. Instagram contests like this one are just the beginning of what can be accomplished with a hot brand like Flix Candy.
Extra effort goes a long way!
For an agency like Grey Matter, its great when a client is willing to go the extra mile and invest their creative energies in candy marketing. Flix’s team of designers came up with this custom display for selected YouTubers and Instagram stars. Not only does this display beautifully showcase the Flix brands, it contains a kings ransom of all the best candy that Flix makes. A very special effort indeed.
The reaction is priceless
To gauge the reaction to the Flix Candy display you only need to check out some of the YouTuber videos. Not only do the kids go crazy but it unleashed a huge amount of creativity!
Promotion is critical! For candy marketing, activate the social media influencers!
As with toy marketing, promotion in the candy industry is critical in fostering consumer engagement with a brand. Since Flix makes candy based on the hottest entertainment properties, we created a series of promotions that promotes their licensed candies in coordination with movie launches and entertainment events. This is known in marketing as a “force multiplier”.
Don't forget the retailers!
Once we’ve engaged the audience we need to drive them to their local retailers so they can buy. There are so many choices out their that consumers like to be told exactly where they can purchase the brand that they’ve just engaged with. And retailers love it! When brands drive their fans to specific stores it not only produces sales but it deepens the relationship between the brand and their retail partners. As a result, retail buyers are more likely to work with a brand like Flix who’s showing them love.
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