BEING BEST OF BREED ISN’T EASY
Making products that stand up to some of the most extreme conditions is what Extreme Outdoor Products does. Better known to sportsmen as XOP, the company makes what are arguably the best tree stands in the world.
This is the Maximus XL Tree Stand. What makes it so special is that it can handle almost anything that America’s extreme sportsmen can dish out – and that’s a lot!
XOP HAS SOME OF THE WORLD’S BIGGEST FANS!
American sportsmen are a breed apart. Not only are they bigger, stronger and smarter they are more demanding. They expect the products that they invest in to meet the highest standards of performance and safety.
The social media influencers that Grey Matter brought to XOP fit this description perfectly. “Just look at our YouTuber friend jumping up and down on this Maximus. As expected, the Maximus passed with flying colors like we knew it would. Where else could you get a more convincing and sincere endorsement? Nowhere!
E-MAIL MARKETING SEALS THE DEAL
When working with clients like XOP, the Grey Matter creative team spends a lot of time creating e-mails that reflect the brand identity of the client and what they want to communicate to their prospects and clients.
The e-mail marketing program we put in place for XOP provides the detailed information and connections to deeper content that allows their target audience to do more research for this important purchase.
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