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At the advent of the Internet, many people predicted the end of print advertising. Although the quantity of print advertising might be down, its role in marketing is actually growing again and the reason for this is simple. Print advertising has become so scarce that when people receive high-quality direct mail, postcards and catalogs now, they pay attention.
Grey Matter Direct is a digital marketing agency located in Mount Laurel, New Jersey, just outside of Philadelphia. We have been around long enough that our founder, Ned Barrett, was a significant player in the print advertising business. Ned has personally placed billions of impressions in magazines and other print publications and was responsible for hundreds of millions of pieces of direct mail and catalog mailings.
Grey Matter’s clients have begun to embrace print advertising once again since these pieces tend to stand out with consumers because of their relative rarity in the marketing mix. If you are looking for the best in print design and advertising, you’ve come to the right place.
Catalog marketing used to be the backbone of the direct marketing industry. It was the true precursor to the internet and many of the practices and analytics that were developed in catalog marketing can now be found in web marketing best practices.
Catalog marketers had to be smart and analytically driven because of the high costs. Sending a catalog to a customer or prospect can cost a dollar or more and marketing budgets for large-scale catalog mailings can run into the millions. Rigorous planning and analysis in catalog marketing mean the difference between success and failure.
Grey Matter Direct is the team you need when you want catalog marketing done right. Our designers are skilled at catalog design and our marketers will ensure that your audience and targeting deliver the results you need to be successful.
A print brochure is a powerful tool for your company’s marketing mix.
From a simple tri-fold brochure to a more elaborate, multi-page brochure, consumers hold on to these print pieces for extended periods and they have a long-tail impact on your marketing that drives engagement long after their initial exposure to your company.
When paired with advanced digital marketing technologies, postcard marketing can be a very valuable part of your marketing outreach.
Not only can postcards be sent to your list of prospects and customers, new technologies can match the people who visit your website with postcards mailings that will reinforce your brand message right when prospects are most interested.
Talk to us today about how modern postcard marketing can boost client engagement and sales.
At Grey Matter Direct, our print design team leverages its talents to include things like packaging design.
Having great looking packaging is critical for product marketing. Not only will attractive packaging help move products off of retail shelves, it will also reinforce a brand’s message after the purchase.
Grey Matter Direct pairs is core digital marketing practice with print design and advertising including catalogs, brochures, direct mail, packaging design and other specialty print creative.
Contact us today to learn how our marketing and design team can help your company integrate print advertising into your marketing mix.
