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In the rapidly evolving world of influencer marketing, Grey Matter Direct is the influencer marketing agency that will connect your company with social media ambassadors who will advance your brand’s objectives.
Social media influencers are people who have created large audiences of followers on their Instagram, YouTube, TikTok, Facebook and other social media channels. They have leveraged their own unique stories and personalities to attract fans who follow all of their stories and reels.
Grey Matter Direct works with many of these people and connects them with clients who want them to extoll the benefits of their brands and products.
Although many of the most successful social media influencers now want to be paid for their endorsements, up and coming stars are still willing to receive product in exchange for free videos and other social media content generation.
We work with both types and will find influencers for your company who will promote your products to their audiences with flair and creativity.
We work with influencers to help our toy clients drive traffic to brick and mortar stores and online retailers. There are many sensible restrictions on marketing to children, but with proper guidelines and controls, influencers can be the perfect channel to reach kids and their moms.
Toy influencers produce social media videos and content that uses our client’s products in fun an innovative ways.
In this video, top kid influencer Ryan and his father generated a half an hour of fun with Zomlings from WhatNot Toys. The result – over 15 million views and lots of product sold!
Influencer marketing isn’t just for kids. We have had great success promoting a wide range of consumer products through social media influencers.
For our outdoor furniture client Backyard Expressions, we worked with home décor influencers to demonstrate many pieces of outdoor furniture. There is nothing like seeing a product in use to show people the benefits of purchasing a product.
For the outdoor sports and bow hunting brand XOP, we recruited hunters to test and review their line of tree stands.
Hunting while sitting in a tree can be very dangerous, which is why tree stands are so important. Tree stands need to be strong a reliable which is why we collaborated with social media influencers like T-Mac.
T-Mac is a big guy and seeing him jump up and down on this tree stand with his full weight proved the strenght and durability of this product. As a result, this video drove a lot of sales for XOP.
Because most people only spend time on two or three social media platforms, most social media influencers post content across all of the relevant platforms.
Instagram is an especially productive channel for candy marketing. Flix Candy generated a lot of sales from content on both YouTube and Instagram.
To facilitate creativity and fun, Flix built a special retail display of their favorite candies. Influencers had a lot of fun onboxing the huge amount of product that was in the display and their audiences loved it.
After creating their videos, influencers gave away these retail candy displays to a lucky member of their audience.
If you would like to learn more about how Grey Matter Direct can create a compelling social media influencer campaign for your products, contact us today.
