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Email marketing is an incredibly powerful marketing tool that every organization should consider adding to its marketing mix.
Grey Matter Direct in Mount Laurel, New Jersey has been creating and managing email campaigns for our clients for over 20 years and in that time, we have gained an incredible amount of expertise in this dynamic marketing channel.
Effective email marketing services require a blend of sophisticated design skills and technical know-how, and the Grey Matter Direct team has both. Whether you have been doing email marketing for years or you want to get started, you’ve come to the right place.
Email Marketing is one of the best ways to reach your target audience when they are most receptive to exploring your offering. This is because people tend to spend time in their email inboxes when they are free from other distractions.
For some of our clients, we like to send emails to their audience in the mid to late afternoon. That is the point in the day when they have already cleared out all of the junk emails that have accumulated in their inboxes. They are then ready to spend time reviewing emails from organizations that they are truly interested in.
Emails from clients like Great Start from the Guarantee Trust Life Insurance company are perfect for this scenario. By the late afternoon, many people at work have gotten through the hardest parts of their day and can now spend time on other things that they need to do in their lives.
Many marketing messages benefit from more communication than a brief web snippet or Google Paid Ad or social media post can convey. Email marketing solves this by offering a lot more information to entice your target audience.
Good marketing emails clearly communicate the core value proposition that is being offered and then go on to provide the viewer with more information about related services and capabilities.
It is also important to have calls to action and contact options prominently displayed in the email. This is why email navigation is so important. Like the user experience of a good website page, an email needs to direct the eyes of the viewer through the content and to the sections where they can take action. Our email designers are experts at creating productive visual flow in everything email we create and send for our clients.
An email drip campaign is an automated email campaign that is triggered to go out to a list on a regularly timed basis.
The drip email campaigns Grey Matter Direct creates for our client Performance Kitchens & Home in Manayunk, Philadelphia, are perfect for this scenario. When a new prospect signs up to receive emails or comes on to their lead generation list, we enter them into a series of emails that are designed to educate them about the different aspects of the Performance kitchen design process and why they should select them to do their new kitchen remodel.
Each email has a different focus and, as a series, are designed to convert people from just being interested and gathering information to signing up as clients.
These emails are designed to have multiple areas of interest so that, regardless of the needs a motivations of the recipient, we create a better chance of converting them through content that resonates with them.
Email marketing can be a lot of fun. The reason for this is the amount of real estate an email offers to be able to communicate a lot of information.
In this example, our Dallas, Texas client Questpro Insurance Recruiters created a video that was a take-off on the show “The Office”. To promote it, we created a movie premier approach that generated a very high response rate.
The video was a big hit and our email brought the fun to Questpro’s huge database of insurance and risk management professionals.
There is a lot of creative flexibility when it comes to email design and the Grey Matter Direct creative team is always looking for new ways to engage and delight our client’s audiences.
Grey Matter Direct manages the email databases for many of our clients and perform the following tasks:
Grey Matter Direct is your turnkey email database partner.
Results Reporting
We produce email results reporting for all of our clients. We analyze a range of metrics including email open and click rates, file growth and attrition, heat mapping of the hot spots in email creative, overall email trends and much more.
If you would like to improve your organization’s email marketing, we would love to talk to you. Whether you are in New Jersey, Pennsylvania, Delaware or anywhere else in the U.S. or around the world, if you are looking for an experienced email marketing agency, then Grey Matter Direct is the email marketing agency that will transform your business.
