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The database is the core of any business or organization. It can be made up of many different types of records including contacts, prospects, buyers, and other parties that you are interested in interacting with.
The marketing database is one of the most important assets that a business can possess. Leveraging the database to produce the results you are looking for is a core feature of the Grey Matter Direct digital marketing agency offering.
Whether you are in Cherry Hill, Moorestown, Marlton or in another South Jersey area where we are or you are elsewhere in the country or the world, Grey Matter Direct is the marketing database expert that can take your marketing to the next level.
The term “database” is a broad one and can mean many different things depending on the industry segment you are in and what you want to accomplish.
Many of our clients ask us to manage their email marketing databases for them. In order for your email marketing program to perform at its best and produce the maximum results for you, the database needs to:
If you hire Grey Matter Direct to manage your email marketing database, you will have best-practices experts managing your data, which will optimize your campaign results.
In case you hadn’t noticed, direct mail is back. Not that it was ever completely gone but it certainly went into a low ebb during the first part of the internet era.
Now there is a resurgence in the use of direct mail and catalog marketing. The reason for this is simple. There is so little mail in people’s mailboxes today that any mail that arrives gets looked at. That is what is driving the recent increase in direct mail, especially postcards like this example from Performance Kitchens & Home in Philadelphia.
We perform many of the same functions with print marketing databases that we do with e-mail databases. Many of our direct mail clients value our list hygiene services because it ensures less waste circulation and more delivered mail. With the current high cost of postage, deliverability is critical!
Grey Matter Direct has many clients with special data needs.
This includes some of the special data, fraud and misredemption programs we have in place for clients like Wolters Kluwer, to the special handling we need to employ for our wagering and thoroughbred horse racing clients, to the special security needed for our insurance clients.
We will create the data architechture needed to keep your data safe, accessible and useful for all of your database driven marketing initiatives.
If you would like to improve your organization’s database marketing, we would love to talk to you. Whether you are in New Jersey, Pennsylvania, Delaware or anywhere else in the U.S. or around the world, if you are looking for an experienced database marketing agency, then Grey Matter Direct is the digital marketing agency that will transform your business.
