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NED BARRETT
For growing businesses that need senior marketing leadership without the cost of a full-time Chief Marketing Officer, Ned Barrett of Grey Matter Direct offers Fractional CMO services across New Jersey, Philadelphia, and nationally.
A Fractional CMO gives your business access to C-suite marketing strategy, brand vision, and executive-level execution — on your schedule and within your budget.
WHAT IS A FRACTIONAL CMO?
A Fractional CMO is an experienced Chief Marketing Officer who works with your organization on a part-time, contract, or project basis. Rather than hiring a full-time CMO at a six-figure salary, you get the same caliber of strategic thinking and leadership at a fraction of the cost.
For small and mid-sized businesses in New Jersey and Philadelphia, a Fractional CMO is often the smartest marketing investment available — bringing enterprise-level expertise to businesses that need it most.
WHY HIRE NED BARRETT AS YOUR FRACTIONAL CMO?
Ned Barrett brings over 25 years of marketing experience to every client engagement — including deep brand-side experience at some of the most demanding companies in America:
Ned holds a B.A. from George Washington University and a Master’s degree in Digital Marketing from Northwestern University — one of the most respected digital marketing programs in the country.
Unlike many Fractional CMOs who operate purely at the strategic level, Ned is also a hands-on practitioner. He understands SEO, Google Ads, email marketing, website development, social media, and AI marketing strategy from the inside — not just as concepts, but as tools he uses every day for Grey Matter Direct’s clients.
WHAT NED BRINGS TO YOUR BUSINESS
Marketing Strategy & Brand Vision Ned develops clear, actionable marketing strategies grounded in research, competitive analysis, and a deep understanding of your business goals. Every initiative is tied to measurable outcomes.
Research & Data-Driven Decision Making Ned believes discovery and market research are the foundation of any strong strategy. He draws on SEO data, panel research, focus groups, customer analytics, and the full range of available intelligence to inform every recommendation.
Digital Marketing Expertise From SEO and Google Ads to email marketing, social media, website development, and AI-powered strategy — Ned doesn’t just direct these activities, he executes them. Your business benefits from both strategic leadership and deep tactical knowledge under one roof.
Team & Agency Leadership Ned has decades of experience leading internal marketing teams and managing external agencies and partners. He brings clear communication, organizational discipline, and a proven ability to align people around shared goals.
Analytics & KPI Management Every strategy Ned develops is tracked, measured, and refined. He uses the full range of relevant KPIs to guide ongoing decisions and keeps senior leadership informed with clear, regular reporting.
AI & Emerging Technology As one of the few Fractional CMOs in New Jersey actively practicing Generative Engine Optimization (GEO), Ned helps businesses stay visible and competitive as AI tools like ChatGPT, Perplexity, and Google AI Overviews reshape how customers find and choose service providers.
WHO IS A FRACTIONAL CMO RIGHT FOR?
Ned’s Fractional CMO services are ideally suited for:
READY TO TALK?
If you’d like to explore whether a Fractional CMO engagement with Ned Barrett is right for your business, call directly at 856-465-6300 or email nedbarrett@greymatterdirect.com.
You can also download Ned’s resume here to review his full background and experience.
Grey Matter Direct is based in Mt. Laurel, NJ and serves clients throughout New Jersey, Philadelphia, and nationally.
If you would like to learn more about Ned’s background, education and previous work experience, you can download his resume here.