Fractional
CMO

For some of our clients, Ned Barrett acts as their Fractional CMO (Chief Marketing Officer). In roles like this, Ned will bring years of experience in both corporate and agency roles to your company’s marketing efforts.

Some of Ned’s skills include:

Senior Leadership Experience
In his corporate roles at Mattel Toys and Lenox China & Crystal, Ned held significant senior leadership roles that have prepared him well to help organizations that are looking for a seasoned marketing executive.

Product Strategy & Vision
Ned has years of experience in developing new products and brands and bringing them to market. From his corporate experience at Mattel Toys, where he launched the online presence for brands like Hot Wheels and Fisher-Price to his work helping the Velcro Corporation introduce proprietary consumer products and his work with the Guarantee Trust Life Insurance Company to reinvigorate their juvenile whole life and Medicare supplement products, Ned will bring a great deal of experience to your company’s product development.

Research & Data Analytic Focus
Ned believes that discovery efforts and market research are essential elements in the development of any product or brand strategy. He will make extensive use of all available forms of research such as panel research, focus groups, market research, SEO data and information from previous similar efforts at your firm when formulating strategic initiatives.

Digital Marketing Expertise
As president of Grey Matter Direct, Ned’s current role involves the use of all the latest digital marketing techniques including marketing strategy, website development, UX, SEO, content creation, email marketing, social media marketing and traditional advertising. Ned not only knows how to direct these activities, but he has deep expertise in doing much of it as well.

Internal Team & External Partner Management
Ned has many years of experience directing and collaborating with internal team members and constituents and external agencies and other partners. He prides himself on his organizational skills, attention to detail and ability to lead team members successfully to a common goal. Ned is also an excellent communicator, and he enjoys informing senior leadership on developments and successes in my area of responsibility.

Analytics & KPIs
On an ongoing basis, Ned will use analytics to guide all the group’s strategies and tactical implementations and will leverage the full range of relevant KPI’s for this role.

Corporate & Agency Experience
My combined experience on both the corporate and agency sides should be an advantage to many marketing roles.

If you would like to learn more about Ned’s background, education and previous work experience, you can download his resume here.