Client Overview
Flix Candy is a recognized leader in promotional and licensed candy creations. They are known for iconic lines like Pop Ups, Lip Pops, Oh Poop, Boogers, and many other candy favorites.
Grey Matter Direct was hired by Flix to drive increased brand awareness and sales through its many retail partners.
Social media channels like Instagram and Facebook proved to be very productive channels for promoting Flix. Our creative team developed a daily stream of new content to engage the audience and keep them thinking about Flix.
Contests and promotions on social media were integral to our success in promoting Flix Candy.
This Lip Pops promotion was especially successful in attracting selfies from fans.
This Marvel Avengers contest was very strong given the huge fan base for Marvel superheroes.
We created a series of memes and posts for various Flix retail partners including Five Below, Party City and others.
Retailers reported that these promotions drove strong incremental traffic to their stores.
In order to take viral marketing to the next level, we asked Flix to create a display filled with all their candy favorites that we sent to YouTubers and other social media influencers.
The influencers had fun with the display in their videos and then they could give it away in a contest for their fans. The reaction was hugely positive from the influencers and their fans alike.
We partnered with a large number of free YouTube influencers for Flix candy unboxing videos, which generated large numbers of views and huge brand awareness.
Influencer engagement extended across all the social medial channels.
E-mail marketing to the candy buyers at major retailers produced the desired result of new placement on store shelves.
