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New Life Medical Addiction Services is a medical treatment center for addiction based in Marlton, New Jersey.New Life’s outpatient approach to treating patients suffering from addiction to alcohol, opioids and other substances is helping it to become the standard of care in this important field. This is because New Life is one of the only providers who can give even Medicaid patients the kind of treatment that used to be reserved for costly inpatient facilities.
We were hired to provide a full range of marketing services for New Life. This includes website development, search engine optimization (SEO), Google PPC ads, blog post creation, email marketing, content creation and business consulting.
When New Life launched its service, Grey Matter Direct was asked to provide a full range of marketing services to drive patient growth.
Starting with a patient census of zero, New Life is now a profitable health care entity that is growing and adding new facilities in New Jersey and Pennsylvania.
The website features a series of rotating website banners to explain the New Life model to prospective patients and their families.
We shot a series of videos for New Life, including a facility tour video. This gives patients a sense of what they will experience when they come to New Life for the first time.
We also created a series of videos with New Life’s Founder and Medical Director, Dr. Joe Savon. Dr. Savon is a noted expert in addiction treatment and in this video, he describes the benefits of New Life’s approach to outpatient addiction treatment.
Billboards are part of New Life’s marketing along highways in high-traffic areas in the New Jersey Suburbs of Philadelphia.
Email marketing is an important element in New Life Medical Addiction Service’s marketing. Emails allow them to reach consumers and healthcare decision makers directly and to showcase their various treatment modalities. Email marketing also allows New Life to continue to have sticky conversations with people, even when they are not ready to engage with their services.
Physical brochures facilitate New Life’s outreach to doctors and other medical professionals who refer their patients to addiction treatment centers like theirs. These are also used to educate patients about what they can expect when the come to New Life.
Our team was instrumental in connecting the New Life Team with people who could help them spread their message of the benefits of low-cost/high quality outpatient addiction treatment. In this meeting, Dr. Joe Savon met with New Jersey Congressman Andy Kim, who is now in the U.S. Senate.
If you would like to see how Grey Matter Direct will put your marketing into overdrive, contact us today. Call us at: 856-465-6300 .