XOP (Xtreme Outdoor Products) makes high-end tree stands for hunters. Grey Matter Direct’s sports marketing division worked with many highly regarded influencers to review and demonstrate their Maximus tree stand.Channels like Sean’s Outdoor Adventures gave hard-nosed reviews of this product and were able to give it excellent grades.
One of our favorite reviews for the Maximus XL tree stand was by T-Mac Wild 4 The Outdoors. If a hunter falls out of a tree stand, they can be severely injured or even killed. As a bigger guy, T-Mac allayed these fears as he jumped up and down on his Maximus. A powerful endorsement for a great product.
The emails we created for XOP were important in educating both the trade and consumers about their products.
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