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Mt. Laurel, NJ 08054

Financial Services Marketing

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In order to help the Discover® Card Network grow its reach with merchants, we created a multi-channel, financial services marketing program that was led by Discover’s® Merchant e-Solutions group. This is one of the brochures we created for the initiative. It was designed to reach merchants themselves.

Financial services marketing by Grey Matter Direct

The brochure’s interior describes the program.

Financial services marketing by Grey Matter Direct

We also created brochures and other materials to support Discover’s® bank referral pilot program for payment processing solutions.

Financial services marketing from Grey Matter Direct

Highly successful email marketing programs produced strong click rates and conversions and were integral to the program’s success.

Financial services marketing from Grey Matter Direct

Targeted post card campaigns complemented the email initiatives and were able to boost responsiveness from core audiences.

Financial services marketing by Grey Matter Direct

We also created in-bank promotional materials to drive the program.

Financial services marketing from Grey Matter Direct

To learn how we can take your marketing to the next level, call us today at: 856-465-6300 .