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Filly Royale is a European collectible blind bag series that was picked up for distribution in The U.S.by Dave Brewi (TRU) and Bob Grey (Mattel). These two industry veterans formed Whatnot Toys to sell highly successful international toys for distribution in the U.S. market. Whatnot Toy’s goals were to get retail placement and online sales for these products and also to generate consumer interest and purchases.
Grey Matter was tapped to drive the marketing for the Filly Royale line.
Our U.S. Filly Royale launch benefited from having a firmly established identity in Europe.
We produced a series of videos for Filly Royale that are up on YouTube and were also shown on loops at trade shows.
We partnered with a large number of free YouTube influencers on unboxing videos, which generated significant view counts and huge brand awareness.
Trade shows are a great place to meet up with social media influencers. You can show them the line and get a sense for how they will be able to promote your product to their audiences.
Grey Matter designed Whatnot’s trade show booths for the New York, Dallas and ASTRA toy shows. These shows offered important opportunities to show retailers why they needed Filly Royale in their retail mix.
Email marketing was a critical element for the launch of Filly Royale. We created dedicated emails for both consumers and retail partners. These e-mails proved to be very valuable in creating brand demand and driving sales.
If you are looking for a fresh approach for your toy or consumer goods marketing, contact Grey Matter Direct today. call us at: 856-465-6300 .