YOUR EXPERT

Meet Ned Barrett — Founder & Digital Marketing Strategist

Ned Barrett is the founder of Grey Matter Direct and one of the most experienced digital marketing strategists serving small and mid-sized businesses across New Jersey and the Philadelphia metro area.

With over 25 years of marketing experience and an impressive academic foundation — a B.A. from George Washington University and a Master’s degree in Digital Marketing from Northwestern University — Ned brings a rare combination of elite education and real-world expertise to every client he works with.

BUILT ON BRAND-SIDE EXPERIENCE

Before founding Grey Matter Direct, Ned built his career working directly inside some of the most recognizable brands in America. His client-side background includes:

• Mattel — one of the world’s largest toy companies
• Hasbro — iconic toy and entertainment brand
• Lionel Trains — America’s most beloved model train brand
• VELCRO — globally recognized consumer products brand
• JP Morgan Chase — one of the world’s leading financial institutions
• Discover — major U.S. financial services and credit card company

This brand-side experience is what sets Ned — and Grey Matter Direct — apart from typical digital marketing agencies. Ned doesn’t just understand marketing theory. He understands what it takes to move product, generate leads, and grow revenue at scale, because he’s done it from the inside at brands that demand results.

A PERSONAL, HANDS-ON APPROACH

When you work with Grey Matter Direct, you work with Ned directly.

There are no handoffs to junior account managers. No cookie-cutter strategies built from templates. Every client gets Ned’s personal attention, strategic thinking, and decades of hard-won marketing expertise applied directly to their business.

This is the Grey Matter Direct difference — and it’s why clients like JP Morgan Chase, Quanta Services, New Life Medical Addiction Services, and Donna Mills have trusted Ned with their marketing for years.

MARKETING FOR THE AGE OF AI

Ned founded Grey Matter Direct to help businesses thrive in an increasingly complex digital landscape — and today that means staying ahead of the most significant shift in marketing history: Artificial Intelligence.

Grey Matter Direct is one of the few agencies in New Jersey and Philadelphia actively practicing GEO — Generative Engine Optimization — the emerging discipline of ensuring your business gets cited and recommended by AI tools like ChatGPT, Perplexity, and Google’s AI Overviews. As AI reshapes how consumers and businesses find service providers, Grey Matter Direct is already helping clients get ahead of that curve.

GREY MATTER DIRECT — MT. LAUREL, NJ

Grey Matter Direct is headquartered at 11 Broadacre Drive, Mt. Laurel, NJ 08054, serving businesses throughout South Jersey, the Philadelphia metro area, and nationally.

Services: SEO · Google Ads · Email Marketing · Website Development · Social Media · AI Marketing Strategy · Fractional CMO · Influencer Marketing · Trade Show Marketing · Print Advertising · Database Management

Industries: Behavioral Health · Candy & Food · Books & Authors · Furniture & Accessories · Executive Recruiting · Toys & Kids · Sporting Goods · Life Sciences · Financial Services

Ready to work with Ned directly? Call 856-465-6300 or email nedbarrett@greymatterdirect.com

Please click here to download Ned’s resume.