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For many of Grey Matter Direct’s clients, trade shows are a very important element in their marketing and sales mix.
Trade shows offer companies an opportunity to get in front of key constituents to show off their products and services. They get to meet with buyers from major retailers and online stores, suppliers and social media influencers who come to find partners who will support their social media outreach.
Grey Matter direct has helped many of its clients with all aspects of their trade show marketing efforts. This includes booth design and creation, signage, product displays and e-mail marketing to drive retail buyers to our client’s booths.
As part of our work helping consumer products giant Velcro create and promote a new line of toys, we developed their trade show booths.
This open design provided clean avenues of approach to the new Velcro toys while a comfortable seating area allowed Velcro executives to meet with representatives of the retail trade.
The booth designs we develop provide ample room for product displays that showcase our client’s offerings.
This display features Kitty Club blind bag toys in a compelling environmental setup that mimics the play patterns that kids will engage in.
When it comes to putting your best foot forward with buyers and influencers, great trade show product displays are absolutely critical.
We have an extensive database of buyers at major retailers as well as online stores and we send “drive to booth” emails to get these people to visit our client’s booths at shows.
Many important contracts have been generated from buyer interest generated by these e-mails.
Trade Shows are also where social media influencers connect with brands that they can collaborate with.
They get to hear the brand pitch, explore the product in person and arrange the details for their promotional plans.
If you have an upcoming trade show and want some fresh approaches to booth design and promotion, contact Grey Matter Direct today.
