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Search Engine Optimization Is the art and science of getting an organization’s website to rank highly when consumers search for them online. If your website doesn’t appear on the first page of search for the terms that are important to you, then the odds of your site being clicked on are essentially zero. That is why SEO is so important.
Unlike paid ads like Google pay-per-click where you pay to position your ad at the top of search results, SEO helps your natural (organic) listings achieve top rankings through their optimization. Instead of paying for your listing to appear in front of your prospects, SEO pushes your content to the top of Google search for free.
At Grey Matter Direct, we use a variety of SEO content generation and optimization techniques to help our clients achieve top rankings on search engines.
There are many studies that show the positive impact of your site being on page 1 of search.
This chart shows the cumulative click-through rates from millions of consumer search clicks. What is clear is that organic search positions 1, 2 and 3 drive the vast majority of consumer traffic – even more than the Google Ad positions, which are usually placed above the natural listings in search.
The top 3 organic listings on Google are what is known as the “Google 3 Pack”. Nearly 70% of all search is consumed by these 3 listings. If you can’t be in the Google 3 Pack, then you need to be in one of the next 7 positions on page 1. If your site isn’t on page 1, then you will receive minimal site traffic for that keyword phrase.
The vaunted Google 3-Pack is the 3 top organic listings on a Google Search. For local businesses, they are shown with the Google map.
We work hard to get our clients to rank highly on Google. Performance Kitchens & Home in Manayunk, Philadelphia, is a great example. They are often in the Google 3 Pack for important searches, and they also usually benefit from additional organic page 1 listings.
To achieve a high Google Search Ranking, we employ a range of SEO best practices and techniques.
There are a number of SEO best practices that Grey Matter Direct will bring to your website. These include:
Explaining each one of these Search Engine Optimization best practices requires a separate article (please see our blog). Suffice it to say that we are skilled at each one of these and will use them to increase the ranking of your site.
When it comes to explaining the durability of good SEO, we like to use the bike analogy. When you first get on a bike and start pedaling, it takes a fair amount of effort to get up to speed. However, once you are at the speed you want, it takes much less effort to maintain that speed. That’s the same for SEO. It takes time to get there but once you are ranked on a phrase, it’s easier to maintain.
There is one major caveat to this. The SEO landscape is like a war zone. All of your competitors are fighting for the same rankings that you are. Because of this, you need to continually produce high quality content to stay ahead of them. The team at Grey Matter Direct will be your SEO warriors in this fight for web supremacy.
While these are early days in the development of Artificial Intelligence for marketing, what is clear is that AI’s long term impact on search is likely to be profound. The good news currently is that AI large language models are still only trained on the available material from the internet. What this means is that if you employ best practices SEO from Grey Matter Direct, you will also feed the AI’s what they need to be able to index your business.
The Grey Matter SEO team is continously studying the impact that AI will have on marketing. Let us be your guide through this time of rapid change in marketing.
If you would like to improve the online visibility of your website, we would love to talk to you. Whether you are in New Jersey, Philadelphia or anywhere else in the U.S. or around the world, if you are looking for an SEO company near me, then Grey Matter Direct is the search engine optimization and digital marketing agency that will transform your business.
