Influencer Marketing – The Dr. Roni Way
Influencer marketing is a prime driver in today’s world, and Grey Matter Direct is proud to work with influencer Dr. Roni Cohen-Sandler.
Dr. Roni Cohen-Sandler (or just Dr. Roni for those who know and follow her) is a licensed clinical psychologist, author, and speaker with
Dr. Roni’s newest Book – “Anything But My Phone, Mom!”
decades of experience assessing and treating adolescents and adults. Her focus is on the relationships between parents and their teen and tween children, with a special emphasis on mother-daughter relationships throughout the lifetime.
While the challenges that Dr. Roni addresses are universal, they have taken on a special urgency in the wake of the COVID-19 pandemic, the rise of social media, and the overall malaise that grips so many people in this time of political and social upheaval. Dr. Roni’s reassuring, sensible, clear, and effective advice provides parents with a roadmap to raising emotionally healthier teens and tweens while creating closer, more gratifying family relationships.
Roni frequently appears on many of the top mainstream media outlets, including The Oprah Winfrey Show, Today, CBS, Good Morning America, and PBS, among many others, and has been featured in print in many major outlets including The New York Times, Newsweek, Marie Claire, and Teen Vogue.
Dr. Roni is often asked to provide an expert perspective whenever parenting or parent-child dynamics are part of the conversation. Now, in the last few years, Roni has brought her expertise to the world of online media.
Given her years of experience on live television, video has become a very important medium for Roni. Not only does her own YouTube channel 
offer a lot of exclusive content, but she is a frequent guest on other influencers videos.
For these, the full range of channels are utilized. For instance, if the initial event is a Facebook Live discussion with Dr. Roni, then that content is rapidly deployed to YouTube and other video channels.
As with long-form written content, videos last forever online. Since Dr. Roni’s advice for parents is timeless, her content is always being discovered by the most recent cohort of adults whose little girls have turned, seemingly overnight, into challenging preteen daughters.
In a switch from her role as the psychologist who is asked for expert advice, Dr. Roni has recently switched roles; now, she is often the interviewer. She tackles hot button issues with industry experts, which allows her to explore new territory with interesting people and bring fresh perspectives and information to her followers.
Dr. Roni recently interviewed former Philadelphia Flyer turned addiction medicine executive Todd Fedoruk about the challenges teens and their families face from the nation’s addiction crisis.
Especially due to the rise of podcasts collegial discussions are the norm and the topics far ranging. Dr. Roni is a pro at this kind of dialog.
The rise of podcasts and YouTube over the last decade has been nothing short of remarkable. Some argue that mainstream media is not meeting the needs of today’s consumers because of its advertising-based model. People on discussion panels are often given only 30 seconds or less to make their points before hosts turn to other topics or go to commercials. Because so many of the conversations in our society are deeply complex, interviewees having to come up with pithy sound bites before they are cut-off prevents deeper, more meaningful dialogs on complex issues.
Long form podcasts and YouTube videos, some of which last for 2 or 3 hours, allow hosts and guests to explore topics in far more depth. Contrary to the old wisdom that Americans have short attention spans, podcasts show that people are hungry for nuanced long form discussions.
Substack is another important channel for Dr. Roni and influencer marketing. Substack is a blog site that has enjoyed enormous growth in the last few years. Some of this has to do with very popular writers bringing their audiences to this platform. It is also another example of the appeal of long-form content to a growing number of people.
Substack has a number of features that writers love, including letting readers sign up to receive subscriber-only content.
As people increasingly abandon radio, physical newspapers and magazines and television, the rise of Substack, social media, YouTube, and podcasts has demonstrated that people are eager for content that they can access on their own terms and according to their own schedules.
Another very important channel for influencer marketing are live events. Dr. Roni is a very popular speaker wherever concerned parents can be
Dr. Roni recently spoke to an audience of parents and faculty at Woodstock Academy.
found. She is invited to colleges, public and private high schools, local and national organizations, and other institutions.
Along with her private practice, Dr. Roni’s public appearances give her the opportunity to meet directly with the parents and caregivers that her
message is directed to. This intimate connection with audiences allows Dr. Roni to provide the latest fact-based information and guidance tailored for her listeners most urgent concerns.
Grey Matter Direct handles Dr. Roni’s influencer marketing and also manages her website, e-mail marketing, search engine optimization and a range of other online marketing.
To learn more about how we can help you, contact us today at: 856-465-6300 or send us a Text Message